What is e-commerce?

Entrepreneurial people or companies who want to get into e-commerce are looking for an answer to the question of what is e-commerce. E-commerce, which has made our lives easier since 1997, is the sale of products or services over the internet and their purchase by consumers. E-commerce, where the activities of buying and selling information, products or services are carried out through computer networks; It also applies to global computer network channels in creating demand for products and services, providing customer support and logistics of sales.


Electronic commerce makes it possible to shop easily from a website through electronic communication devices such as Electronic Funds Transfer (EFT), Money Order, Virtual Pos and Fax. In this way, consumers from all over the world can easily purchase products or services offered on the internet at any time of the day.


Why is e-commerce Important?
E-commerce is very important as it forms a large part of internet commerce. The role of e-commerce is great in the online sale of any product or service that can be used or benefited physically by consumers. Today, e-commerce is very profitable for both companies and customers. With e-commerce, customers can access a wider range of products at more affordable prices. E-commerce companies can also sell products and services at less cost. It is possible for e-commerce companies that implement sales strategies with less cost to reach a wider audience and increase their brand value. It allows to increase sales to a great extent both through social media platforms and advertisements.


What are the Advantages of E-commerce?

E-commerce provides many advantages to companies. These advantages are:


Expenses such as shop rent, invoices, personnel salaries, which are required to be paid regularly by physical stores, are not included in e-commerce.

The possibility of reaching the customer again is high.

Where the location of physical stores is, the target audience is also limited to this. But e-commerce companies are not limited to one location. In this way, it is possible to reach a wider audience.

There are no specific shopping hours for customers. Customers can access products and services whenever they want, as e-commerce sites also offer the opportunity to shop 24 hours a day, 7 days a week.

E-commerce companies can show their product and campaign promotions to one end of the world through social media platforms and Google Adwords.

E-commerce companies can become known all over the world in a short time with effective management.

E-commerce companies can greatly increase their sales through advertising and marketing activities.

If you want to take advantage of the advantages we have listed, you can start by establishing an e-commerce site and selling through this site.


What are the Points to Consider While Doing E-commerce?

Build your company first
One of the first things that people and companies that want to do e-commerce should do is to establish a company. Because it is necessary to fulfill the obligation of being a taxpayer by establishing a company in order to invoice the products sold. At this point, you can start by establishing one of the individual, limited or joint stock companies.


Provide users with a good experience
The fact that people who visit websites spend more quality and functional time on the site is called user experience. E-commerce companies need to prioritize user experience. E-commerce companies that prioritize user experience have the opportunity to increase their sales and brand awareness in a short time.


Consider supplier selection
Another factor to be considered while doing e-commerce is supplier selection. E-commerce companies should give importance to supplier selection. It is very important for the company to choose the suppliers from which it can supply the products it will sell. At this point, it is necessary to investigate whether the suppliers follow the technological developments and comply with the management principles of the company while choosing the supplier of the e-commerce companies. Considering these, you can choose the right supplier in e-commerce. In this way, you can go through the product supply process without any problems.


Choose the right shipping company
Choosing the right cargo is of great importance in delivering products and services to customers without any problems. At this point, it is necessary for e-commerce companies to consider the number of branches, distance, cargo shipping fee and the days and hours of cargo purchase.